Production note
- All identity applications were produced using blue and gold metallic foiling.
- Folders and business cards were printed on textured specialty paper.
- The brochure features spot UV varnish on the gold typography.
Medical Identity System
Exelixis Medical Institute — Transformation Rite
The identity of Exelixis was developed as a system of continuity rather than promotion.
Rooted in classical symbolism and architectural presence, the visual language positions the clinic as a place of authority and transformation. Printed applications function as points of initiation: they mark entry, recognition, and trust.
Design decisions privilege permanence over trend, restraint over spectacle, and meaning over explanation. What is shown is not an aesthetic promise, but a stable framework within which change is allowed to occur.
- CLIENT NAME: Exelixis Medical Institute
- ADDRESS: Athens, Greece
- PLACE: MatVat Studio
- CREATIVE DIRECTION: MatVat
