Market Branding
My Home — Market Identity & System
My Home was developed as a market-oriented identity system, designed to operate consistently across product categories, print applications, and large-scale distribution.
The focus was not on stylistic expression, but on structure: clarity, repeatability, and control within a competitive retail environment.
The system brings together logo design, typographic hierarchy, and print logic into a unified framework that supports volume, variation, and long-term use — from individual product packaging to extended lines and market-facing applications.
- CLIENT NAME: My Home
- ADDRESS: Athens, Greece
