“Discover Your Natural Beauty”
New You Medi Aesthetic
From Identity to Digital Presence
Inspired by Cycladic figurines depicting the female form, the symbol draws on subconscious archetypes of femininity and renewal.
The central cross subtly signals care and medical precision, grounding the identity in the aesthetics of clinical trust.
From logo to visuals, tone and application, the brand was built to communicate softness, clarity, and confidence — a new you, truly.
- CLIENT NAME: new you medi
- ADDRESS: Athens - Santorini
- PLACE: MatVat Studio
- CONCEPT: Beauty and Medi - Woman shape
- CREATIVE DIRECTION MatVat
- MEDIA: Selected applications across print and web
- COLORS: CMYK + Safe WEB
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EXTRA:
+ spor UV
(on cards, bags, etc) - FINAL FILE: PDF
